Why Pacific Beach Is One of the Hottest Rental Markets in San Diego

If you're looking for a place where active culture meets city life, welcome to Pacific Beach or “PB” as we San Diegans call it. Nestled between La Jolla and Mission Beach, PB is the go-to neighborhood for sun-chasers, renters, investors, and young professionals looking for that laid-back, coastal San Diego lifestyle.

Whether you're a first-time renter, a seasoned property investor, or just someone looking for a great cup of coffee near the ocean, Pacific Beach delivers. It's one of San Diego’s busiest and most vibrant beach communities, and it's got something for everyone! 

So…Why Does Everyone Love Pacific Beach?

• It’s literally steps from the beach
• It’s packed with coffee shops, foodie hotspots, and non-stop nightlife
• It’s a haven for active lifestyles: think surfing, volleyball, biking, and jogging
• There is a high rental demand makes it a goldmine for property investors
  

Pacific Beach Demographics

PB is a unique mix of surf-town charm and urban density. Whether you're eyeing a charming duplex, a sleek condo, or a low-maintenance townhome, there's something for every type of resident or investor here. With nearly, 47,000 residents, Pacific Beach attracts a large population of young adults. This is thanks in part to its lively social scene and proximity to UCSD and the University of San Diego. The lifestyle here is also very active, in fact, about 4% of commuters bike to work every day, a stat that ranks PB among the top 3% of bike-commuting neighborhoods in the U.S.

Across the neighborhood, you’ll find cozy multi family homes, beautiful single-family houses near the beach, and modern condos and apartment complexes that combine comfort with location. The population skews young and educated, with a median age of 33 and nearly 47% of residents holding a bachelor’s degree. With over 70% of the community renting their homes, PB is also a hot spot for property investors looking for strong, steady demand in one of San Diego’s most desirable beach towns!

Renting a Home in Pacific Beach: What is the Average Rent in Pacific Beach?

As of May 2025, the median rent in Pacific Beach is around $2,900 per month. That’s 52% higher than the national average, but considering your steps from the Pacific Ocean and a quick stroll from your favorite poke bowl spot, it kind of makes sense. Please Note: This number is subject to change.

Pacific Beach real estate primarily consists of studio to two-bedroom apartments, making it ideal for singles, couples, and small families. There are also some three- to four-bedroom townhomes and high-rise buildings that offer more space and ocean views.

About 70% of residents in PB rent their homes, a much higher rate than the national average of 34%. This high demand creates a competitive rental market that benefits property owners with low vacancy rates and a healthy return on investment. For renters, it means you’ll need to act quickly, especially in summer when listings move fast.

Things to Do in Pacific Beach

PB isn’t just about surfboards and smoothies (though there are plenty of both). It’s a neighborhood bursting with personality, diversity, and non-stop energy. Whether you're here for a weekend or you’ve decided to stay awhile, there's always something to do.

Locals and visitors love surfing the iconic beach breaks, competing or cheering on volleyball matches in the sand, or running and biking along the scenic Oceanfront Boardwalk. When it comes to food, PB serves up everything from classic burrito joints to craft brunch cafés that have lines out the door on weekends. As the sun sets, Garnet Avenue lights up with bars, breweries, and live music that keep the vibe going well into the night. One of the most beloved spots in PB is Crystal Pier, where you can catch some of the most stunning sunsets in Southern California.

And the people? PB is home to a dynamic blend of surfers, students, foodies, creatives, runners, artists, and remote workers. It’s a true melting pot of personalities, which could include you! 

Work with Trusted Property Managers for Pacific Beach

Whether you're a renter searching for the perfect PB home, a buyer ready to invest, or a homeowner looking to rent out your property, Pasas Property Management is here to help. Our experienced property managers near Pacific Beach know the neighborhood inside and out and are committed to making your rental experience smooth and successful. From leasing to maintenance to full-service property management, we’ve got you covered every step of the way!